Created three Instagram posts in Canva for a school enterprise project, adapting the wording and layout for the intended audience.
Illustrative sample · fictional details
Digital Marketing Apprentice
Northbridge Retail · fictional employer
Example only · Guidance, not an employer decision
68/100Example CV–vacancy match
This example is fictional. The applicant, employer and evidence below were created only to demonstrate the structure and level of detail in a finished pack. It is not a customer testimonial or a guaranteed outcome.
What the fictional applicant supplied
- Created three Canva posts for a school enterprise Instagram project.
- Built an Excel budget tracker for the same project.
- Helped customers, sorted donations and operated the till while volunteering in a charity shop.
What the fictional employer requested
- Clear written communication, teamwork and attention to detail.
- Interest in social media content and basic performance data.
- Awareness of scheduling tools, SEO and email marketing.
How the example CV currently matches
The CV provides useful evidence of customer communication, basic social-content creation and spreadsheet use. It also shows responsibility through regular charity-shop volunteering. The vacancy's specialist requirements—particularly scheduling tools, SEO and email marketing—are not yet supported by evidence in the CV.
Relevant terms found in both:communicationsocial mediaExcelteamworkattention to detail
The example score is a preparation aid based on the fictional evidence above. It is not an interview prediction.
Evidence already working
- ✓
Customer communication is supported by charity-shop volunteering.
- ✓
Basic social-content experience is supported by three Canva posts created for a school project.
- ✓
Spreadsheet confidence is supported by the Excel budget tracker.
Evidence missing or unclear
- 1
No evidence of using a social-media scheduling tool.
- 2
No SEO knowledge or project is currently mentioned.
- 3
No experience with email-marketing platforms is shown.
- 4
The CV does not state what response the three Instagram posts received.
- 5
No portfolio link is included for the employer to view the example content.
A more relevant opening
Motivated school leaver with practical experience creating social media content for a school enterprise project and supporting customers in a charity shop. Confident using Canva and Excel, with evidence of teamwork, organisation and attention to detail. Keen to develop these skills further through a digital marketing apprenticeship.
Every statement comes from the fictional evidence shown above. A real pack is instructed not to invent skills, duties or results.
Clearer, evidence-led wording
Built and maintained an Excel budget tracker to record project spending and keep the team informed.
Supported charity-shop customers, sorted donated stock and operated the till while working accurately as part of the volunteer team.
Terms not clearly found in the CV
content schedulingSEOemail marketingengagement metrics
These terms should not be added unless the applicant can support them with truthful evidence.
Example vacancy-specific checklist
- □
Add a portfolio link containing the three Canva posts, if they can be shared.
- □
Add any genuine feedback or engagement figures from the school project.
- □
Complete a short introductory SEO or email-marketing exercise and record what was learned.
- □
Prepare one interview example about helping a customer and one about working with the project team.
- □
Check dates, spelling, contact details and vacancy keywords before submitting.
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